Home News The Kaepernick Effect: NFL viewership down double-digits because of Anthem, flag disrespect

The Kaepernick Effect: NFL viewership down double-digits because of Anthem, flag disrespect

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From left, San Francisco 49ers' Eli Harold (58), quarterback Colin Kaepernick (7) and Eric Reid (35) kneel during the national anthem before their NFL game against the Dallas Cowboys on Sunday, Oct. 2, 2016 at Levi's Stadium in Santa Clara, Calif. (Nhat V. Meyer/Bay Area News Group/TNS)
From left, San Francisco 49ers’ Eli Harold (58), quarterback Colin Kaepernick (7) and Eric Reid (35) kneel during the national anthem before their NFL game against the Dallas Cowboys on Sunday, Oct. 2, 2016 at Levi’s Stadium in Santa Clara, Calif. (Nhat V. Meyer/Bay Area News Group/TNS)


Something many industry experts never thought possible, NFL viewership is down double-digits this season in the latest Nielsen ratings.

Several theories about the big drop in ratings have been put forth including the election coverage and an overall drop in people watching television in favor of  streaming services like Netflix.

However a recent poll gives a more obvious explanation for the NFL’s cratering audience numbers.

According to a recent poll by Rasmussen Reports, NFL TV ratings are dropping dramatically because fans are angry over protests by Colin Kaepernick and other players.

Nearly one-third of the adults surveyed between October 2 and 3 said they were less likely to watch NFL games because of the National Anthem and US Flag protests.

The 49ers QB stated back in August that he was not going to “stand up to show pride in a flag for a country that oppresses black people and people of color,” The team issued a statement in response, saying, in part, “…We recognize the right of an individual to choose and participate, or not, in our celebration of the national anthem.”

Sporting News reports that the poll results broke down along racial lines. “Roughly 28 percent of African-American respondents say they’re more likely to tune in to an NFL game because of the protests vs. only 8 percent of whites and 16 percent of minorities.”

 

Some members of the sports media are dismissing the idea that viewers are boycotting NFL telecasts because of the Kaepernick-led player protests. They point to other explanations such as:  the lack of big draws like Manning or Brady, and the millennials’ apparent preference to watch online rather than on TV.

Either way, fans are clearly upset with the NFL for “passively accepting the protests.”

One woman, who supports the #boycott NFL movement on Twitter, writes: “When I work I have to uphold the standards of my employer. If I don’t, I’m fired. Sick to death of spineless NFL.”

 

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2 COMMENTS

  1. Those who refuse to stand should simply not be allowed out onto the field until the Anthem is finished playing. Everyone should be standing…..if you choose not to, then stay off the field. Yes, I’m one who believes in respect for my country and its flag. This is a disgrace. Yeah, Kaepernick’s poor oppressed black life, give me a TENTH of his ONE year’s salary and I’ll live on it for the rest of my life. He’s a disrespectful joke. Shame on you NFL for allowing this behavior. Another ridiculous situation using the “black card” grow up and be thankful for the country that we live in, for the freedoms that we have. If you feel so strongly then move to another country.

    • Obviously one of those “freedoms” you speak of is the right to choose to stand or not to stand for the song and flag. The simple fact that people like yourself are so upset about him standing or not, but willfully neglect the reason behind him not standing is exactly wrong with this country, and has been that way for decades now. Also unless you are African American/black or willing to trade places in the lives of black people then please refrain from ever using such ignorant rhetoric such as playing a “black card”. Because I simply do not see any deck of cards on numerous videos of UNARMED people of color being murdered by the ones whom supposed to be protecting. Card insinuates some sort of game, this is lives we are talking about! Get it together, give your brain a bath, put more insight into your outlook…the hatred is very obvious through your words.

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