Home News #BoycottNike goes viral after Colin Kaepernick featured in new ad campaign

#BoycottNike goes viral after Colin Kaepernick featured in new ad campaign

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Individuals upset over Nike’s new alliance with National Anthem kneeler Colin Kaepernick as the face of the company’s “Just Do It” campaign are protesting in an incendiary fashion- by lighting their shoes on fire.

The #BurnYourNikes/#NikeBoycott campaign is exactly as it sounds: people upset with Kaepernick’s signing by Nike are protesting by lighting their purchased goods on fire, often posting the photos to social media.

“First the @NFL forces me to choose between my favorite sport and my country. I chose country,” Sean Clancy wrote as a caption to a video of his immolated Nikes. “Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive?”

County music star John Rich posted a photo of his sound engineer holding pieces of his Nike-branded socks, having cut the “swoosh” logo off.

“Our Soundman just cut the Nike swoosh off his socks,” Rich wrote. “Former Marine. Get ready @Nike multiply that by the millions.”

However, not everyone sees the practice as particularly smart, especially considering that Nike already has the money of the individuals burning their goods.

“Nike has your money already and now you are ruining clothes that underprivileged kids could be using,” Lance Becker commented. “What a hero.”

Only time will tell if Kaepernick’s signing -and subsequent public protest- will result in a blaze of sales or a PR stunt gone up in smoke.

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