Individuals upset over Nike’s new alliance with National Anthem kneeler Colin Kaepernick as the face of the company’s “Just Do It” campaign are protesting in an incendiary fashion- by lighting their shoes on fire.
BREAKING: Nike had been paying Colin Kaepernick all along, waiting for the right moment. That moment is now, as he becomes the face of the company’s 30th anniversary of the “Just Do It” campaign. pic.twitter.com/uccpDStbq5
— Darren Rovell (@darrenrovell) September 3, 2018
The #BurnYourNikes/#NikeBoycott campaign is exactly as it sounds: people upset with Kaepernick’s signing by Nike are protesting by lighting their purchased goods on fire, often posting the photos to social media.
This is who @Nike is making the face of their brand, a cop hater!!!! Fellow patriots, and Americans use your God given right and hit ‘em where is hurts!#BoycottNike pic.twitter.com/Vzhdnfa5mv
— City Prepper (@CityPrepper1) September 4, 2018
“First the @NFL forces me to choose between my favorite sport and my country. I chose country,” Sean Clancy wrote as a caption to a video of his immolated Nikes. “Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive?”
County music star John Rich posted a photo of his sound engineer holding pieces of his Nike-branded socks, having cut the “swoosh” logo off.
Our Soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike multiply that by the millions. pic.twitter.com/h8kj6RXe7j
— John Rich (@johnrich) September 3, 2018
“Our Soundman just cut the Nike swoosh off his socks,” Rich wrote. “Former Marine. Get ready @Nike multiply that by the millions.”
However, not everyone sees the practice as particularly smart, especially considering that Nike already has the money of the individuals burning their goods.
“Nike has your money already and now you are ruining clothes that underprivileged kids could be using,” Lance Becker commented. “What a hero.”
Only time will tell if Kaepernick’s signing -and subsequent public protest- will result in a blaze of sales or a PR stunt gone up in smoke.
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