Oct. 06–HAMILTON — A digital billboard along Ohio 129 near Hamilton displaying a message that simply says, “Blue Lives Matter” is meant to serve as a reminder to those who serve on local police forces, according to national outdoor advertising company Lamar.
The Louisiana-based company decided to place the message on its billboards across the country after it received a positive response from initial signs in the Memphis area, according to Trace Hallowell who works for the firm that designed the billboard.
“Lamar has basically donated the message to be put on displays on billboards around the country,” he said.
The images were created earlier this year to help honor local police officers.
“The idea initially was to salute those men and women who serve us in law enforcement,” said Hallowell in a statement on the company’s website.
After a series of attacks around the country in which police officers had been targeted for assassination, Hallowell proposed that the advertising campaign should be extended with a new message: Blue Lives Matter, according to the website.
“This time the message was simply to affirm the humanity of our men and women in uniform. No one should be a target of violence because of what they wear,” Hallowell said in a press release. The response from citizens was overwhelmingly positive, he said.
Lamar Advertising soon was on board to put the message on its company-owned billboards across the country as a public service effort.
“At Lamar Advertising Company, we are proud to support law enforcement,” said Lamar Advertising Vice President of Governmental Relations Hal Kilshaw in a message on the company’s website. “We’re using our digital billboards to voice respect for police officers across the country who put their lives at risk every day to keep the public safe. This is our way of saying thank you.”
Hamilton Police Sgt. Ed Buns said he supports the message.
“I see it when I travel past the sign on 129,” Buns said. “It is nice to see it and I think it is a good message to have out there.”
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